Theodor Seuss Geisel who wrote under the pen-name Dr. Suess, created many memorable characters including the environmental campaigner, The Lorax. The book has continued to influence the battle between environmentalists and commercial interests since its publication in 1971.
But what happens if the Lorax wins and logging companies focus their efforts on re-planting and sustainable silviculture? The unexpected, that’s what.
With the ensuing need for increased acreage of cultivated land to grow the crops that are fermented and distilled. He just can’t win.