Sexism in Ad

We all know that sex sells. This concept is not inherently problematic. One may give some leeway to  products that are designed to enhance your feelings of physical attractiveness. One of the reasons we buy certain types of clothing or cosmetics is to feel sexy, so using sexuality in the ads seems appropriate.

But every once in a while there is an ad that comes along that smacks you in the face with how much sex is used to sell products that have absolutely nothing to do with sex, but are still,  advertised with sexually available women. This ad that arrived in last week’s mailbox is a perfect example of this.


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One Response to Sexism in Ad

  1. What makes it even worse is that I’ve heard the phrase “pulling the goalie” to mean male masturbation; although Urban Dictionary also defines it to mean “stop using birth control.”

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