An ad for Samsung’s Android phone was banned by Britain’s Advertising Standards Authority (ASA). The ASA received 98 complaints after the ad was posted by Phones 4 U, a British seller of phones and packages.
The Advertising Standards Authority (ASA) ruled that the Phones 4 U campaign, which carried the slogan, “Miraculous deals on Samsung Galaxy Android phones,” appeared to be mocking the Christian faith.
“We considered that, although the ads were intended to be light-hearted and humorous, their depiction of Jesus winking and holding a thumbs-up sign, with the text ‘miraculous’ deals during Easter, the Christian Holy Week which celebrated Christ’s resurrection, gave the impression that they were mocking and belittling core Christian beliefs,” the ASA said.
“We therefore concluded that the ads were disrespectful to the Christian faith and were likely to cause serious offense, particularly to Christians.”
Here is the offending ad
Miraculous deals from Buddy Christ
The image of Jesus is the Buddy Christ from Kevin Smith’s 1999 movie Dogma.
The Original Buddy Christ
I guess I don’t complain enough about the ads that offend me, and a great many of them do. I just accept that I do not have a right not to be offended.
